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A new look for UK Virtual School

by | Oct 1, 2020 | Brand, Core Values, Home Education, Online | 0 comments

For the last couple of weeks, we’ve been looking at the values that make UK Virtual School (UKVS) exceptional. We realised just how far we’ve come in this journey. We couldn’t have done without the support of our dearest parents and children. With help from the collective ideas of our staff and teachers, we are excited to upgrade our branding. We feel it now better reflects the values of UK Virtual School.

Our new logo represents what we stand for as a company, and the values we hold close to us. This refreshing look will embody the company going forward – with a lot of exciting things on the horizon.

UK Virtual School logo

UK Virtual School’s new Logo:

Let’s take a closer look at the different elements of our unique logo:

The shield is our official coat of arms. This emblem is UK Virtual School’s identity. A shield is traditionally used to represent educational and official institutions. Although we are breaking down the barriers of what traditional education looks like, we still wanted to instantly capture that we are in the education industry.

The mortar hat: Images are usually depicted inside the shield. However, we decided to place the mortar hat outside to symbolise breaking away from traditional norms, whilst still achieving academic excellence. The possibilities are endless!

The wreath is a common symbol for education. For UKVS, the wreath represents growth in learning. We started with core subjects but we are also expanding on the holistic side of education – covering various aspects of emotional and mental development.

The company colour, royal blue, symbolises inclusivity, trustworthiness, and wisdom. These are central in how we operate as an organisation.

With this new branding, UK Virtual School reaffirms its commitment to high quality home education: we are a school without walls. We shall continue to strive for excellence, guiding our students every step of the way. We’re happy to say that UKVS has become a home to many families, and we hope to welcome.

 

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